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Thrive Market
The future of grocery, built in Silicon Valley.
Objective
Build a platform for brand evolution
To help Thrive Market create a digital experience that increased sign-ups and first-box shipments, our design was built of entirely configurable components. This allowed Thrive Market to not just launch a new website, but rapidly experiment, iterate and perfect it over time.
Flows not features
Streamlining A to B
We focused on the flows that mattered most to the customer and the business — Onboarding, Sign Up and Build-A-Box. Through relentless streamlining we increased user velocity and task completion on all the key metrics.
Onboarding
Learn what we can about customers to personalize the experience.
Sign Up
Accelerate sign ups to get more conversion.
Build-A-Box
Make box building intuitive so repeat purchases are easier.
Onboarding
Learn what we can about customers to personalize the experience.
Sign Up
Accelerate sign ups to get more conversion.
Build-A-Box
Make box building easy, and intuitive, so repeat purchases are easier.
Product-first
Build. Rinse. Repeat.
Our web-design philosophy is simple: Websites are not brochures, they are products. By taking a product-first approach, and using the design system we created, the website went through multiple iterations within weeks of launching.
By the numbers
Building lasting impact
With each iteration, the results keep getting better. Just eight weeks after launch, we were at iteration version 5, and already seeing these upticks in key business and brand metrics.